Marketing Strategy / 5 posts found

How Technology in Transforming Business Online

by Cluffty-WP_Numero-1
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Technology is transforming the way business is done, least of all in the arena of small business. As a small business, you have a unique advantage to your larger competitors in that your cost for adoption of new technology is minimal, and the difference the technology can make is invaluable. Aside from being able to connect and communicate with a local consumer more easily and more efficiently than before, technology can also enable you to expand your business’s horizons – what started as a local “Main Street” type business can expand into a regional, or even international, player. So, how […]

Business-to-Business: B2B Marketing Using Social Media

by Cluffty-WP_Numero-1
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Social media sites, such as Facebook and Twitter, receive a great deal of attention for their uses in business-to-consumer scenarios. In these situations, social media sites can act as a way to build customer relationships, obtain market research, identify trends, etc. If your company operates business-to-business, traditional social media marketing techniques, however, rarely make the grade. In addition, using business-to-consumer techniques to appeal to a business customer can even devalue your company’s brand image, making your efforts look haphazard and dated. For the business-to-business company, social media presents its own advantages and requires its own techniques: Awareness One of the […]

Are You Tracking the Right Online Data

by Cluffty-WP_Numero-1
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Whatever method, or methods, of marketing you choose to use for your small business, you are generating data. You gather information on the effectiveness of the method by seeing what ad or set of wording draws in the most leads. You can see what promotions drive the most traffic to your site and/or the most sales to your business. In addition to this, you also have data such as unique site visitors, whether those visits were made by clicking on a link or typing in your URL, etc., as well as the information you gain from social media. With so […]

Using Technology for Customer Retention

by Cluffty-WP_Numero-1
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Marketing as entered a new phase where virtual communications are the standard and being “on-line” is a given. Potential customers search for products/services, look at websites, read reviews, email questions, and get an idea of the company’s concept or brand through social media. While these elements are important, the comparative success of marketing techniques is largely variable from one industry to another. However, any business, regardless of industry, size, location, or target market, loses 30 percent of its customers each year. In spite of this fact, the marketing budgets of most firms are 80 percent or more focused on finding […]

Paid Search & Social Media Make Effective Marketing Partners

by Cluffty-WP_Numero-1
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Both paid search and social media have been steadily incorporated into many business strategies, If you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In the return-on-investment, conversion-obsessed world of paid searches can seem a world away from the viral and community-based marketing seen in social media, their differences are exactly what makes them complementary. On the one hand, paid search is all about lead generation, sales and conversion. Other than the handful of words describing your site, paid searches offer little in the way of branding. Social media […]