Marketing Strategy / 5 posts found
How Technology in Transforming Business Online
Technology is transforming the way business is done, least of all in the arena of small business. As a small business, you have a unique advantage to your larger competitors in that your cost for adoption of new technology is minimal, and the difference the technology can make is invaluable. Aside from being able to connect and communicate with a local consumer more easily and more efficiently than before, technology can also enable you to expand your business’s horizons – what started as a local “Main Street” type business can expand into a regional, or even international, player. So, how […]
Business-to-Business: B2B Marketing Using Social Media
Social media sites, such as Facebook and Twitter, receive a great deal of attention for their uses in business-to-consumer scenarios. In these situations, social media sites can act as a way to build customer relationships, obtain market research, identify trends, etc. If your company operates business-to-business, traditional social media marketing techniques, however, rarely make the grade. In addition, using business-to-consumer techniques to appeal to a business customer can even devalue your company’s brand image, making your efforts look haphazard and dated. For the business-to-business company, social media presents its own advantages and requires its own techniques: Awareness One of the […]
Are You Tracking the Right Online Data
Whatever method, or methods, of marketing you choose to use for your small business, you are generating data. You gather information on the effectiveness of the method by seeing what ad or set of wording draws in the most leads. You can see what promotions drive the most traffic to your site and/or the most sales to your business. In addition to this, you also have data such as unique site visitors, whether those visits were made by clicking on a link or typing in your URL, etc., as well as the information you gain from social media. With so […]
Using Technology for Customer Retention
Marketing as entered a new phase where virtual communications are the standard and being “on-line” is a given. Potential customers search for products/services, look at websites, read reviews, email questions, and get an idea of the company’s concept or brand through social media. While these elements are important, the comparative success of marketing techniques is largely variable from one industry to another. However, any business, regardless of industry, size, location, or target market, loses 30 percent of its customers each year. In spite of this fact, the marketing budgets of most firms are 80 percent or more focused on finding […]