Social media sites, such as Facebook and Twitter, receive a great deal of attention for their uses in business-to-consumer scenarios. In these situations, social media sites can act as a way to build customer relationships, obtain market research, identify trends, etc. If your company operates business-to-business, traditional social media marketing techniques, however, rarely make the grade. In addition, using business-to-consumer techniques to appeal to a business customer can even devalue your company’s brand image, making your efforts look haphazard and dated. For the business-to-business company, social media presents its own advantages and requires its own techniques: Awareness One of the […]