Marketing as entered a new phase where virtual communications are the standard and being “on-line” is a given. Potential customers search for products/services, look at websites, read reviews, email questions, and get an idea of the company’s concept or brand through social media. While these elements are important, the comparative success of marketing techniques is largely variable from one industry to another. However, any business, regardless of industry, size, location, or target market, loses 30 percent of its customers each year. In spite of this fact, the marketing budgets of most firms are 80 percent or more focused on finding […]