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Effective Email Marketing

by Cluffty-WP_Numero-1
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Email is a brilliant marketing tool. Useful for product and service oriented businesses alike, email marketing is “green”, cost-effective, and easy to implement. In addition, email is the primary form of business communication (as opposed to social media). Email marketing is also very effective, netting almost $45 ROI per every dollar spent. However, it is also very easy to get wrong. The average consumer receives 110 marketing emails per week in his inbox (so, not counting spam or messages that end up in the spam folder). Out of those emails, the average consumer will only open approximately 33 of them […]