Both paid search and social media have been steadily incorporated into many business strategies, If you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In the return-on-investment, conversion-obsessed world of paid searches can seem a world away from the viral and community-based marketing seen in social media, their differences are exactly what makes them complementary. On the one hand, paid search is all about lead generation, sales and conversion. Other than the handful of words describing your site, paid searches offer little in the way of branding. Social media […]