Social Media / 2 posts found
Paid Search & Social Media Make Effective Marketing Partners
November 3, 2010 @ 12:46 am
by Cluffty-WP_Numero-1
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Both paid search and social media have been steadily incorporated into many business strategies, If you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In the return-on-investment, conversion-obsessed world of paid searches can seem a world away from the viral and community-based marketing seen in social media, their differences are exactly what makes them complementary. On the one hand, paid search is all about lead generation, sales and conversion. Other than the handful of words describing your site, paid searches offer little in the way of branding. Social media […]
Making Social Media Count
November 3, 2010 @ 12:46 am
by Cluffty-WP_Numero-1
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Social media is a great tool for a business, but only if used correctly. Social media puts your message into the hands of the consumers; they can post bad reviews, trash your product, and advise their friends to never come to your establishment. Consumers can list what’s great that you offer and what could use some redesign. They can also provide rave reviews that result in your sales going up exponentially. Quite simply, that is a lot of power to put in the hands of a consumer – use it wisely. There are three key elements that you should keep […]